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The Storyteller
Marketing & Storytelling
- Brand narrative
- Content strategy
- Social media
YSEEK
Storytelling Content & Hospitality Consultancy
Marketing, sales, and business development for the restaurant business.
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The Synthesis
A bridge between
numbers and narrative.
Welcome
London-based hospitality strategist with 20+ years across finance, operations, and guest experience. Croatian roots, global perspective.
She began in financial operations before moving into five-star hotels and luxury restaurant leadership. Today she helps restaurants tell their story — and sell it.
Multilingual
Welcome
Willkommen
Bienvenidos
20+
Years of experience
3
Languages spoken
The Story Behind the Photo
Everyone sees the photo.
(Almost) anyone can serve great fish. Anyone can put a bottle of champagne on the table and create an Instagrammable moment. But what happens when the photo is gone?
People don't travel across the world because of marketing. They travel because someone they trust had an experience worth talking about.
The photo is the result.
The experience is the strategy.
That's the part of hospitality I love building.
Hospitality consultancy built on operational experience.
From running hospitality businesses to helping others launch, reposition and grow.
The Lineage
Twenty years,
from ledgers to lounges.
Feb 2026 — Present
Founder | Hospitality Strategist
YSeek
Storytelling content & hospitality consultancy. Marketing & sales, business development for restaurants.
Oct 2019 — Jan 2026
Brand Development & Operations Strategist
BOWA
20+ high-value bookings per season. Sales materials, pricing structures, brand positioning.
Dec 2021 — Jan 2024
Head Maître D' & Private Event Coordinator
Beefbar Global, London
Luxury restaurant operations, VIP guest experience, private event curation.
Oct 2020 — Mar 2021
General Manager
Heritage Restaurant & Cocktail Bar, London
Full P&L, team leadership, operations.
Mar 2017 — Oct 2019
Front of House → General Manager
BOWA Dubrovnik
Promoted from FOH/Floor Operations Manager to GM. Island restaurant operations.
Apr 2015 — Jun 2016
Front Desk & Guest Experience
Esplanade Zagreb Hotel
Five-star hotel guest relations.
Jan 2009 — Oct 2014
Financial Services & Operations Analyst
Knauf, Zagreb / Germany
Financial analysis, cross-border operations.
Jan 2005 — Dec 2008
Accounting & Financial Operations Coordinator
Knauf
Financial operations foundation.
The Suites
Three disciplines,
one standard.
01
02
The Strategist
Sales & Revenue
- Pricing structures
- Booking strategy
- Conversion optimization
03
The Full Suite
Business Development
- Operational strategy
- Team training
- Growth planning
The Engagement
How we work
together.
01
Discovery
A relaxed conversation about your restaurant, your story, and where you want to go.
02
Strategy
A tailored plan covering narrative, positioning, and revenue — what we'll do, in what order, and what success looks like.
03
Execution
We bring the plan to life — content, campaigns, team training, pricing structures.
04
Results
More bookings, stronger margins, a story your guests repeat to their friends.
The Work
Selected
case studies.
Marketing & Storytelling
Adriatic Fine-Dining Venue
The Challenge
A celebrated kitchen with a quiet reputation — guests loved the food, but new tables weren't filling.
The Approach
- Rebuilt the brand narrative around the chef's sourcing philosophy
- Created a seasonal content calendar telling the story behind each dish
- Trained the floor team to turn service into storytelling
The Result
Fully booked through the season with a waitlist for the first time.
Sales & Revenue
Luxury Hospitality Group
The Challenge
Strong brand, inconsistent revenue — high-value bookings depended on word of mouth alone.
The Approach
- Restructured pricing around demand windows and guest segments
- Designed a booking strategy that prioritised high-margin covers
- Built a follow-up system that turned one visit into repeat business
The Result
20+ high-value bookings secured per season, revenue per cover up meaningfully.
The Proof
What clients
say.
Maja understood our story better than we did. Within one season our bookings were stronger and our guests were talking about us differently.
Client Name
Owner, Restaurant Name
She doesn't just market a restaurant — she helps it find its voice. The content finally feels like us, and the numbers followed.
Client Name
Director, Hospitality Group
Calm, precise, and relentless about the details that matter. Our revenue per cover went up and our team learned more in a month than in a year.
Client Name
General Manager, Hotel Name
The Roster
Trusted by the
best tables in the Adriatic.
BOWA
Best Of Whats Around
Bota Šare
Restaurants & Oyster Bars
Bota Extreme Fishing
Dubrovnik
Baća
Od 1878
Complimentary
A 15-minute
brand audit.
Not ready for a full engagement? Book a free call and I'll share two ideas you can use right away.
Currently booking the 2027 season — limited engagements per year
The Questions
Before you
ask.
Yes. London-based with Croatian roots, working with hospitality clients across Europe and the Adriatic.
From a two-week strategy sprint to a full season-long partnership. We shape the scope together after the discovery call.
Every engagement is tailored. After the discovery call you'll receive a clear proposal with deliverables and fees.
Absolutely — building the story and revenue model right from day one is often more valuable than fixing one that's already running.
Yes — a 15-minute brand audit or a single strategy session, if you're not ready for a full engagement.
The Final Touch
Let's craft
your story.
Based in
London
Serving clients across EU & UK
"Every restaurant has a story. My work is making sure the world hears it — and books a table."
Thank you.
Your message is on its way. I'll be in touch shortly — usually within one business day.